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Five reasons why your firm’s SEO efforts aren’t working

Even though search engine optimisation (SEO) is a viable online marketing strategy, many firms continue to fail when it comes to their SEO campaigns. This is usually due to expectations that are too high, budgets that are too low and misunderstood client expectations. But firms can get their SEO campaigns...

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Firms and social media

Firms who aren’t on social media are missing out on some of the most significant opportunities this digital era has to offer. Social media has the power to improve a firm’s brand, communication and understanding of client needs and expectations. Just like firms were considered to be uncommitted to change...

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Blogging: What is it?

A regularly updated blog gives firms the opportunity to boost their SEO ranking and communicate with clients online. A blog is a collection of articles or posts which are targeted to a particular industry. For firms, it is a communication tool that can be used to provide online clients with...

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Modern website design

Firms who allow their websites to become outdated risk being penalised by search engines. Search engines aim to provide internet searchers with the best user experience possible. New technologies, social media and the rise of mobile device use has changed how internet users interact with the online landscape. Therefore, if...

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The secret of sales success

The secret of sales success often comes down to having two goals; to get in the door and to secure the prospect. Getting in the door To get in the door, try a the three-step approach of: Try to make direct contact with the prospect. Are they approachable? If so...

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The importance of follow-up

Many accountants feel that a prospective client should be ready and able to sign with them after one meeting. In an ideal world, this would be the case, but in reality, it can take a number of meetings before a prospect feels ready to sign. Here are some tips to...

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How clients choose accountants

Most prospects find it difficult to evaluate an accounting firm. They understand little or nothing about the accounting process itself and so do not feel they can evaluate a firm simply by asking the right questions. Because of this, many clients may look to use external measures to evaluate an...

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The importance of motivation

Motivation is the fundamental driving force behind successful marketing. Motivation is fueled by the desire to grow, and the belief that you can engage larger clients and provide them with the services they require. This desire and confidence is the root of the marketing mentality. Many accountants these days pay...

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The keyword challenge for accountants

The keywords chosen for your firm’s website are critical when trying to improve search engine ranking. Keywords are an important aspect of SEO. However, because they are a homogenous group, those in the accounting and finance industries face a particularly tough challenge when it comes to SEO. By offering similar...

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A client-centred approach

The key to successful client relations, and therefore to continued growth, is to develop a client-centred approach throughout the firm. This helps to create a dynamic, entrepreneurial feeling within the firm and enthusiasm and interest within the client base. This in turn will ensure a steady stream of quality referrals....