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Boost email success through personalisation

Sending out impersonal, irrelevant email newsletters or messages is a surefire way to encourage your firm’s clients and online subscribers to tune out. Luckily for firms there is an easy fix. Making simple changes and adding in a few extras to personalise your email campaigns adds a touch of humanity...

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Setting realistic expectations for SEO

Even though search engine optimisation (SEO) is a viable online marketing strategy, many firms continue to fail when it comes to their SEO campaigns. This is usually due to firms setting their expectations too high and expecting immediate results from their SEO efforts. Modern SEO is a powerful means of...

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How to develop a newsletter marketing strategy

Newsletters are one of the most valuable marketing tools accounting firms and other financial professionals can use to build and maintain genuine relationships with their clients. Email newsletters are considered to be one of the most effective marketing strategies out there. They have the power to keep an audience engaged,...

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Passive marketing

In a typical market, 75 per cent of all accounting firms will do no marketing at all. Of the remainder, 10 per cent will be assertive marketers and and 15 per cent passive marketers. Assertive marketers use a wide variety of marketing activities including direct contact with potential clients and...

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Segmenting your email list

When it comes email marketing, a one size fits all solution is no solution at all. A robust marketing strategy needs a well-defined target audience, and for email marketing, list segmentation is the best tool for dividing a firm’s client base and defining the perfect audience. Segmenting email lists helps...

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The four essential components of a marketing mentality

Accountants who possess a strong marketing mentality are those who are constantly aware of their marketing strategies and firm reputation. These accountants understand the following and act accordingly: Market share matters In a marketplace where others are competing for your existing and potential clients, you must measure your success in...

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Quick and easy SEO tips for small firms

Inexperienced accounting firms often view SEO as a complicated and confusing online strategy. But this isn’t necessarily always the case. SEO stands for search engine optimisation. It is an umbrella term used for all the methods and strategies accounting firms can use to ensure the visibility of their website on...

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Why clients change accounting firms

Clients rarely change accounting firms because of a major problem; rather it is more often a gradual build up of small irritations such as: Missing deadlines Not returning calls on time Being late for meetings Frequent staff changes Inaccurate or excessive billing Showing little understanding of the client’s business Not...

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What your website needs to increase traffic and sales

It can be hard for accountants with little or no web experience to know if they have everything they need on their website for it to truly be successful. A truly successful website is one that gets continual traffic, can grab visitors’ attention and convert visits to sales. Here are...

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What do clients want?

It is more than likely that every accountant has asked himself or herself this every time they fail to sign a prospect or lose a client. What is it that the client is looking for, and what else can I do to attract or retain business? On the surface it...