What's new Latest blog posts

10 barriers to happy client relationships

10 barriers to happy client relationships

Strong client relationships form part of the backbone of any successful firm. In order to maintain healthy and happy relationships with your clients, be sure to avoid the following ten traps that will tarnish your firm’s image. 1. Assuming everything is ‘fine’: take the time to speak to your clients...

Eight times to thank your client

Eight times to thank your client

Clients are a valuable source of feedback. Whether they are complimenting or criticising your firm, take it as an opportunity for growth and improvement. Clients like to be appreciated, and even if their feedback is negative in nature, it is good practice to thank them for their suggestions. Here are...

Conducting a SWOT analysis on your firm

Conducting a SWOT analysis on your firm

A SWOT analysis is a useful marketing tool to help you discover the strengths, weaknesses, opportunities and threats in your firm. SWOT helps to reveal the internal aspects of your firm (strengths and weaknesses) while identifying external factors (opportunities and threats). Conducting a SWOT analysis helps to uncover opportunities and...

Email marketing no-no’s

Email marketing no-no’s

Email marketing can be an effective marketing tool, but only when implemented effectively. Ensure to avoid the following to strengthen your email marketing strategy: Spamming Spam is annoying. It fills up people’s inboxes and often creates a sense of annoyance rather than intrigue. If your subscribers are bombarded with email...

How to improve email response rates

How to improve email response rates

Email communication is becoming more and more prevalent in the workforce. A large part of many workers days involves responding to and sending emails. Unlike face-to-face communication or a phone call, sending an email does not guarantee a response. The lack of real-time response means the recipient can ignore or...

Developing a healthy in-house social media policy

Developing a healthy in-house social media policy

Social media is part of our daily lives; it allows us to reach out and connect with people all over the world. It is an extremely powerful tool for expressing our opinions and thoughts. While this can be quite liberating for individuals, it can be detrimental for firms. To protect...

Writing a blog post that draws your clients in

Writing a blog post that draws your clients in

Regular blogging is a tool firms can use to provide their clients with interesting new content. Blogging, however, can be hit or miss; you need to consider the following to ensure you are creating strong, innovative blog posts. Think about the heading The headline is what draws in a greater...

How to write content for different social media channels

How to write content for different social media channels

Although it may seem tempting to publish the same content on every type of social platform; there are some real benefits to customising content for different social mediums. Each social platform has a unique purpose and users on the platform will interact and engage with the content on each platform...

Instagram tips to boost your firm

Instagram tips to boost your firm

Instagram is a platform that your firm could be using to engage existing clients and reach new clients. There are specific strategies your firm can adopt to engage with your clients that use Instagram and to strengthen that existing relationship. Consider the following: Hiding your hashtags Using hashtags allows your...

Creating SEO-friendly content

Creating SEO-friendly content

Optimising content for your target audience and SEO is a matter of finding the right balance. Although user readability will always triumph SEO techniques; there are some ways to combine SEO best practices into your content strategy for maximum effectiveness. Here are three tips to make your content more SEO-friendly:...