Strong client relationships form part of the backbone of any successful firm. In order to maintain healthy and happy relationships with your clients, be sure to avoid the following ten traps that will tarnish your firm’s image. 1. Assuming everything is ‘fine’: take the time to speak to your clients...
Clients are a valuable source of feedback. Whether they are complimenting or criticising your firm, take it as an opportunity for growth and improvement. Clients like to be appreciated, and even if their feedback is negative in nature, it is good practice to thank them for their suggestions. Here are...
A SWOT analysis is a useful marketing tool to help you discover the strengths, weaknesses, opportunities and threats in your firm. SWOT helps to reveal the internal aspects of your firm (strengths and weaknesses) while identifying external factors (opportunities and threats). Conducting a SWOT analysis helps to uncover opportunities and...
Email marketing can be an effective marketing tool, but only when implemented effectively. Ensure to avoid the following to strengthen your email marketing strategy: Spamming Spam is annoying. It fills up people’s inboxes and often creates a sense of annoyance rather than intrigue. If your subscribers are bombarded with email...
Email communication is becoming more and more prevalent in the workforce. A large part of many workers days involves responding to and sending emails. Unlike face-to-face communication or a phone call, sending an email does not guarantee a response. The lack of real-time response means the recipient can ignore or...
Social media is part of our daily lives; it allows us to reach out and connect with people all over the world. It is an extremely powerful tool for expressing our opinions and thoughts. While this can be quite liberating for individuals, it can be detrimental for firms. To protect...
