Monthly Archive: November 2017

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Websites

2 Nov, 2017

How to avoid running out of blog post ideas

A problem facing many accountants and financial planners who have chosen to embark on an online marketing strategy is coming up with ideas to blog about on a regular basis. The ability to generate content consistently can be overwhelming, especially for those in the corporate world who also have to...

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General

1 Nov, 2017

Converting email copy into leads

Email marketing is an effective way to reach customers and convert readers into buyers. However, simply sending emails is not a guaranteed way to increase sales. Email marketing requires planning and effort. Here are five ways to convert your email copy into leads: Write a compelling subject lineCapture your audience’s...

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Marketing 101