For accountants who want their online marketing content to reach consumers and potential clients, having a presence on Facebook is a must. Facebook continues to dominate the social marketing landscape, with over 1.09 billion people logging in daily. However, for accountants to make the most of a Facebook page i.e....
Blogging is one of the best ways accountants can improve their website’s SEO rankings, increase traffic to their website and regularly share high-quality content on social media. However, the above results can only be achieved if accountants post content to their blog on a regular basis. While the idea of...
Successful online marketing begins with knowing how to find your target audience. Determining an accounting firm’s online target audience, the type of information they value and knowing where they spend most of their time can help accountants focus their firm’s marketing initiatives more effectively. Defining a firm’s target audience will...
Keyword research is an important activity in regards to search engine optimisation (SEO) marketing, as ranking for the appropriate and best keywords can make or break a website. However, there are quite a few common mistakes online businesses make when engaging in keyword research. Avoiding the below mistakes can help...
Social sharing is a great way to drive traffic to your firm yet many find their content is not being shared enough. Social media shares of content via sites such as Facebook, Twitter, LinkedIn, Pinterest and Google+ is the modern day version of word-of-mouth marketing – therefore, it is critical...
Blogging is one of the most effective ways firms can reach their target audiences and position their brand, however, many fail to do so. Regular blogging is a great way to reach new and existing customers, gather feedback and develop your brand’s personality. Using a blog as a key online...
Twitter is a valuable marketing tool for firms wanting to expand and maintain their reach to online audiences. However, the true value of the social platform lies in its engagement; unless users are actually engaging with your firm’s tweets and content, you are wasting precious time and energy reaching out...
