Accountants who possess a strong marketing mentality are those who are constantly aware of their marketing strategies and firm reputation. These accountants understand the following and act accordingly: Market share matters In a marketplace where others are competing for your existing and potential clients, you must measure your success in...
Inexperienced accounting firms often view SEO as a complicated and confusing online strategy. But this isn’t necessarily always the case. SEO stands for search engine optimisation. It is an umbrella term used for all the methods and strategies accounting firms can use to ensure the visibility of their website on...
Clients rarely change accounting firms because of a major problem; rather it is more often a gradual build up of small irritations such as: Missing deadlines Not returning calls on time Being late for meetings Frequent staff changes Inaccurate or excessive billing Showing little understanding of the client’s business Not...
It can be hard for accountants with little or no web experience to know if they have everything they need on their website for it to truly be successful. A truly successful website is one that gets continual traffic, can grab visitors’ attention and convert visits to sales. Here are...
It is more than likely that every accountant has asked himself or herself this every time they fail to sign a prospect or lose a client. What is it that the client is looking for, and what else can I do to attract or retain business? On the surface it...
If your firm is looking to promote your online content, LinkedIn is the place to be. With around 414 million users, it’s full of active working professionals, providing plenty of opportunities for your firm’s content to reach a wider audience. However, it also means that it can be tough for...
With 94 per cent of Australians now using the Internet daily to search for information and compare prices prior to contacting an accounting firm, having a professional website has become a key necessity for today’s accountant. Most accountants are accustomed to building their business through referrals. But in today’s market,...
No matter how eye-catching, colourful or unique an accounting firm’s email newsletters or campaigns look, if they lack well-written, high-quality and relevant content, subscribers (clients and potential clients) will stop opening and start deleting and unsubscribing to the messages. Plain-text emails that are well-written have the power to perform just...
