In simple terms, search engine optimisation (SEO) is the umbrella term for all the methods accounting firms can use to ensure the visibility of their website on search engine results pages (SERPs). SEO plays a significant role in what accountants upload to their sites, and acquiring the right SEO skills...
The average person thinks about 600 words per minute (wpm), but can only speak about 125 wpm. This means that while you are talking to your prospect at 125 wpm, they are thinking over four times as fast, so in fact you cannot reasonably expect to be holding their full...
Sending out impersonal, irrelevant email newsletters or messages is a surefire way to encourage your firm’s clients and online subscribers to tune out. Luckily for firms there is an easy fix. Making simple changes and adding in a few extras to personalise your email campaigns adds a touch of humanity...
Even though search engine optimisation (SEO) is a viable online marketing strategy, many firms continue to fail when it comes to their SEO campaigns. This is usually due to firms setting their expectations too high and expecting immediate results from their SEO efforts. Modern SEO is a powerful means of...
Newsletters are one of the most valuable marketing tools accounting firms and other financial professionals can use to build and maintain genuine relationships with their clients. Email newsletters are considered to be one of the most effective marketing strategies out there. They have the power to keep an audience engaged,...
In a typical market, 75 per cent of all accounting firms will do no marketing at all. Of the remainder, 10 per cent will be assertive marketers and and 15 per cent passive marketers. Assertive marketers use a wide variety of marketing activities including direct contact with potential clients and...
When it comes email marketing, a one size fits all solution is no solution at all. A robust marketing strategy needs a well-defined target audience, and for email marketing, list segmentation is the best tool for dividing a firm’s client base and defining the perfect audience. Segmenting email lists helps...
