Marketing starts with the needs and wants of clients as they perceive them. It is therefore important to understand what clients and prospects want from you as an accountant. This includes the following: Back to basicsIt is possible lose sight of the basic reason why clients need accountants; it is...
Just because you are a small or midsize firm does not mean that marketing cannot work for you. There are advantages and disadvantages to being a smaller firm. Learn how to emphasise the advantages and downplay the disadvantages. Marketing is what you do in order to get a new client...
There is no doubt that landing pages are valuable, but they are not always necessary. What is always necessary, however, is making sure that every page on your firm’s website functions as a landing page of its own. A good landing page has a valid purpose. Therefore, every page on...
Blogging is one of the best online marketing practices firms can use to improve their brand – but only if they do it right. Giving out free information reels in clients, which is why blogging is one of the best ways accountants can market their firm. A blog provides accountants...
Every email marketing campaign a firm sends to clients is an opportunity to communicate with clarity to readers. The onus, therefore, is on firms to ensure that the correct tone and intent of the email’s message comes across to readers in the right way. Here is an 8-point email marketing...
A firm’s marketing goals need to tie into and be aligned with your firm goals. A goal is simply a statement that states the direction of a firm in a particular area. For example, a firm might say: “Increase awareness of firm in three niche markets (real estate, manufacturing and...
LinkedIn’s ‘Showcase Pages’ are designed to help firms and other businesses build audience engagement around the different products and services they offer. Showcase Pages were introduced when LinkedIn removed the ‘products and services’ tab on company pages. Now, Showcase Pages are the only option for firms wanting to display their...
Firms should never overlook the importance of a good headline. A good headline can ensure that the effort spent writing an article does not go to waste. It can also help search engines pick up a firm’s content in the weeks and months following the article being published. Good headlines...
Develop your ability to respond to common client objections by reading the following: Objection “I’m a small business and I don’t need all your sophisticated help.” Response “While this is true, there are services we can specifically offer to small companies like yours that will make a difference in your...
There are many factors that affect your sales, but the four most important are: the number of clients you have the number of services a client purchases the frequency with which clients purchase additional services the length of time clients remain with you Many accountants concentrate their marketing efforts only...
