Consider improving your firm’s image in the following areas: PremisesA firm’s premises should be maintained in good order and be of smart appearance. The reception area is an asset in that this is the first place clients see and it should be kept in good order, of smart appearance and...
An SEO audit is a process of evaluating how ‘healthy’ a website is. It involves checking the website against a checklist and suggesting recommendations of what needs to be fixed and what needs to change so that the website’s performance in regards to SEO improves. Performing a search engine optimisation...
Despite your courtesy, respect, careful explanations and good listening skills, some clients can be difficult. Most professionals have had to deal with difficult and demanding clients during their careers. In some cases, the aggravation and stress may have caused you and the client to go your separate ways. Many times,...
If your firm is like most accounting firms, your proposals look a little bit like this: 90 per cent of information is about your firm: the proposal starts with a history, why your firm is qualified, etc. and ends with a set of bios on your firm’s professionals 10 per...
SEO can seem like an overwhelming practice for small accounting firms. Between the various on-page and off-page factors of the online marketing strategy, it can be hard knowing where to begin. What can make this even more difficult, is the fact that you can’t just start anywhere with SEO tasks....
Even though search engine optimisation (SEO) is a viable online marketing strategy, many firms continue to fail when it comes to their SEO campaigns. This is usually due to expectations that are too high, budgets that are too low and misunderstood client expectations. But firms can get their SEO campaigns...
Firms who aren’t on social media are missing out on some of the most significant opportunities this digital era has to offer. Social media has the power to improve a firm’s brand, communication and understanding of client needs and expectations. Just like firms were considered to be uncommitted to change...
A regularly updated blog gives firms the opportunity to boost their SEO ranking and communicate with clients online. A blog is a collection of articles or posts which are targeted to a particular industry. For firms, it is a communication tool that can be used to provide online clients with...
Firms who allow their websites to become outdated risk being penalised by search engines. Search engines aim to provide internet searchers with the best user experience possible. New technologies, social media and the rise of mobile device use has changed how internet users interact with the online landscape. Therefore, if...
The secret of sales success often comes down to having two goals; to get in the door and to secure the prospect. Getting in the door To get in the door, try a the three-step approach of: Try to make direct contact with the prospect. Are they approachable? If so...
