Content marketing and SEO are two distinct disciplines firms can use in their online marketing strategies to build their online presence and improve their search engine ranking. While the two disciplines do have characteristics that are similar, there are some key differences between the two. Some aspects of SEO are...
“Stop” words are words that can negatively affect a firm’s SEO efforts. Words that don’t add any value to a page, such as “of”, “or” and “the” interfere with SEO because they use up valuable character space. The majority of search engines don’t consider these extremely common words in order...
Responding proactively to changes in online user search habits can help firms maintain a strong online presence. Online searches are no longer confined to basic keywords, with users now relying on longer queries to find what they are looking for. This means that firms need to start optimising their websites...
It is often said that we have two ears and one mouth, and should use them in that proportion. What this means is that good communication is more about listening than it is about speaking. Every accountant knows that client-centred firms are more likely to retain clients than are technically...
In stark contrast to the accountant committed to aggressive marketing is the conventional partner ensconced in a comfortable position in a traditional firm. She has an above-average income, a good home and a family of whom she would like to see more, not less. Her future seems secure, with the...
From July 2018 onwards, Google Chrome will begin to mark HTTP sites as ‘not secure’ in a transition towards a more secure web. The change will coincide with the release of Chrome 68. The move comes as Google has encouraged adopting HTTPS encryption in an effort to make the web...
One of the biggest challenges facing firms wanting to up their content marketing efforts in the year ahead is coming up with good ideas on a regular basis. Starting out in the content marketing game can be easy since a firm can write about anything in their niche. But once...
