For some reason, the accounting profession is riddled with marketing myths. Below are six common myths that do contain an element of truth, but can be quite damaging if taken too seriously. The best source of new business is from new clients This theory involves your new clients being so...
Small firms are truly limited. Marketing in a one-partner firm will be done by that one person. However, implementing the following ideas may develop more business. Your marketing power is in your backyard Most small firms don’t realise that their marketing power is right in their own backyard; existing client...
There are two broadly defined marketing techniques: vertical marketing and horizontal marketing. Horizontal marketing involves targeting a wide marketplace and vertical marketing concentrates solely on targeting one, specific marketplace. Accountants can take one of these two approaches, either aiming for sector dominance or trying to cultivate a broad range of...
Incorporating images and links into emails is an easy way firms can increase and maintain client engagement in their email marketing campaigns. Using images in an email is a simple way to grab a reader’s attention, while also making an email’s design look stylish and consistent. But firms should be...
Some small firms may feel that they can’t afford to invest a large sum of money in marketing or that they won’t be able to use marketing in an effective way due to having simpler, less ambitious goals than larger firms. But while their goals may be smaller and the...
Cross selling is an important revenue source for accounting firms. The concept of cross selling is simple: convince existing clients to use a firm in more than one practice area. Cross selling can result in additional revenue and help client retention by: Allowing an accountant to establish more points of...
