Category: Marketing 101

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Passive marketing

In a typical market, 75 per cent of all accounting firms will do no marketing at all. Of the remainder, 10 per cent will be assertive marketers and and 15 per cent passive marketers. Assertive marketers use a wide variety of marketing activities including direct contact with potential clients and...

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The four essential components of a marketing mentality

Accountants who possess a strong marketing mentality are those who are constantly aware of their marketing strategies and firm reputation. These accountants understand the following and act accordingly: Market share matters In a marketplace where others are competing for your existing and potential clients, you must measure your success in...

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What do clients want?

It is more than likely that every accountant has asked himself or herself this every time they fail to sign a prospect or lose a client. What is it that the client is looking for, and what else can I do to attract or retain business? On the surface it...

10 barriers to happy client relationships

10 barriers to happy client relationships

Strong client relationships form part of the backbone of any successful firm. In order to maintain healthy and happy relationships with your clients, be sure to avoid the following ten traps that will tarnish your firm’s image. 1. Assuming everything is ‘fine’: take the time to speak to your clients...

Eight times to thank your client

Eight times to thank your client

Clients are a valuable source of feedback. Whether they are complimenting or criticising your firm, take it as an opportunity for growth and improvement. Clients like to be appreciated, and even if their feedback is negative in nature, it is good practice to thank them for their suggestions. Here are...

Conducting a SWOT analysis on your firm

Conducting a SWOT analysis on your firm

A SWOT analysis is a useful marketing tool to help you discover the strengths, weaknesses, opportunities and threats in your firm. SWOT helps to reveal the internal aspects of your firm (strengths and weaknesses) while identifying external factors (opportunities and threats). Conducting a SWOT analysis helps to uncover opportunities and...

How to write content for different social media channels

How to write content for different social media channels

Although it may seem tempting to publish the same content on every type of social platform; there are some real benefits to customising content for different social mediums. Each social platform has a unique purpose and users on the platform will interact and engage with the content on each platform...