Category: Newsletters

Email marketing no-no’s

Email marketing no-no’s

Email marketing can be an effective marketing tool, but only when implemented effectively. Ensure to avoid the following to strengthen your email marketing strategy: Spamming Spam is annoying. It fills up people’s inboxes and often creates a sense of annoyance rather than intrigue. If your subscribers are bombarded with email...

How to improve email response rates

How to improve email response rates

Email communication is becoming more and more prevalent in the workforce. A large part of many workers days involves responding to and sending emails. Unlike face-to-face communication or a phone call, sending an email does not guarantee a response. The lack of real-time response means the recipient can ignore or...