Incorporating images and links into emails is an easy way firms can increase and maintain client engagement in their email marketing campaigns. Using images in an email is a simple way to grab a reader’s attention, while also making an email’s design look stylish and consistent. But firms should be...
Modern website design is made up by various elements, styles and designs that change over the years to keep up with user wants, needs and expectations. Some elements of website design help to explain what a firm is and what it does; others serve to improve how a website looks...
Content marketing and SEO are two distinct disciplines firms can use in their online marketing strategies to build their online presence and improve their search engine ranking. While the two disciplines do have characteristics that are similar, there are some key differences between the two. Some aspects of SEO are...
“Stop” words are words that can negatively affect a firm’s SEO efforts. Words that don’t add any value to a page, such as “of”, “or” and “the” interfere with SEO because they use up valuable character space. The majority of search engines don’t consider these extremely common words in order...
Responding proactively to changes in online user search habits can help firms maintain a strong online presence. Online searches are no longer confined to basic keywords, with users now relying on longer queries to find what they are looking for. This means that firms need to start optimising their websites...
From July 2018 onwards, Google Chrome will begin to mark HTTP sites as ‘not secure’ in a transition towards a more secure web. The change will coincide with the release of Chrome 68. The move comes as Google has encouraged adopting HTTPS encryption in an effort to make the web...
One of the biggest challenges facing firms wanting to up their content marketing efforts in the year ahead is coming up with good ideas on a regular basis. Starting out in the content marketing game can be easy since a firm can write about anything in their niche. But once...
An SEO audit is a process of evaluating how ‘healthy’ a website is. It involves checking the website against a checklist and suggesting recommendations of what needs to be fixed and what needs to change so that the website’s performance in regards to SEO improves. Performing a search engine optimisation...
SEO can seem like an overwhelming practice for small accounting firms. Between the various on-page and off-page factors of the online marketing strategy, it can be hard knowing where to begin. What can make this even more difficult, is the fact that you can’t just start anywhere with SEO tasks....
Even though search engine optimisation (SEO) is a viable online marketing strategy, many firms continue to fail when it comes to their SEO campaigns. This is usually due to expectations that are too high, budgets that are too low and misunderstood client expectations. But firms can get their SEO campaigns...
