Category: Websites

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SEO proof blog posts

Optimising your blog posts helps to ensure your posts have the best chance of being found, read and shared by your target audience while improving your page’s ranking on search engine results pages (SERPs). Search engine optimisation (SEO) may sound complicated to beginners, however, grasping the basics of SEO is...

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Improve your blog with a writing checklist

Blogging is an essential feature of many firms’ digital marketing strategy. It can be an effective way to demonstrate expertise and interact with clients on a regular basis. However, blogging is not always a straightforward task – the content may come easy but it’s the little details that can set...

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Repurposing your content

Creating new content for your blog or site can be challenging; not only does it involve a lot of time but it can require a great deal of creativity. Fortunately, businesses do not need to write fresh content all the time – old content can be repurposed to make the...

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How to avoid running out of blog post ideas

A problem facing many accountants and financial planners who have chosen to embark on an online marketing strategy is coming up with ideas to blog about on a regular basis. The ability to generate content consistently can be overwhelming, especially for those in the corporate world who also have to...

Writing a blog post that draws your clients in

Writing a blog post that draws your clients in

Regular blogging is a tool firms can use to provide their clients with interesting new content. Blogging, however, can be hit or miss; you need to consider the following to ensure you are creating strong, innovative blog posts. Think about the heading The headline is what draws in a greater...

Creating SEO-friendly content

Creating SEO-friendly content

Optimising content for your target audience and SEO is a matter of finding the right balance. Although user readability will always triumph SEO techniques; there are some ways to combine SEO best practices into your content strategy for maximum effectiveness. Here are three tips to make your content more SEO-friendly:...

Why-you-should-be-using-visual-content

Why you should be using visual content

If your firm does not already use visual content as a marketing strategy, it really ought to. Through various social media platforms, users and potential clients are subject to post after post in their newsfeeds, and consequently, our attention span is lessening. The content your firm shares needs to be...