Category: Websites

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Setting realistic expectations for SEO

Even though search engine optimisation (SEO) is a viable online marketing strategy, many firms continue to fail when it comes to their SEO campaigns. This is usually due to firms setting their expectations too high and expecting immediate results from their SEO efforts. Modern SEO is a powerful means of...

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Quick and easy SEO tips for small firms

Inexperienced accounting firms often view SEO as a complicated and confusing online strategy. But this isn’t necessarily always the case. SEO stands for search engine optimisation. It is an umbrella term used for all the methods and strategies accounting firms can use to ensure the visibility of their website on...

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What your website needs to increase traffic and sales

It can be hard for accountants with little or no web experience to know if they have everything they need on their website for it to truly be successful. A truly successful website is one that gets continual traffic, can grab visitors’ attention and convert visits to sales. Here are...

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Seven reasons why every accountant needs a website

With 94 per cent of Australians now using the Internet daily to search for information and compare prices prior to contacting an accounting firm, having a professional website has become a key necessity for today’s accountant. Most accountants are accustomed to building their business through referrals. But in today’s market,...

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How to blog better in less time

Blogging is one of the best ways accountants can improve their website’s SEO rankings, increase traffic to their website and regularly share high-quality content on social media. However, the above results can only be achieved if accountants post content to their blog on a regular basis. While the idea of...

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Common keyword mistakes to avoid

Keyword research is an important activity in regards to search engine optimisation (SEO) marketing, as ranking for the appropriate and best keywords can make or break a website. However, there are quite a few common mistakes online businesses make when engaging in keyword research. Avoiding the below mistakes can help...

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SEO proof blog posts

Optimising your blog posts helps to ensure your posts have the best chance of being found, read and shared by your target audience while improving your page’s ranking on search engine results pages (SERPs). Search engine optimisation (SEO) may sound complicated to beginners, however, grasping the basics of SEO is...

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Improve your blog with a writing checklist

Blogging is an essential feature of many firms’ digital marketing strategy. It can be an effective way to demonstrate expertise and interact with clients on a regular basis. However, blogging is not always a straightforward task – the content may come easy but it’s the little details that can set...

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Repurposing your content

Creating new content for your blog or site can be challenging; not only does it involve a lot of time but it can require a great deal of creativity. Fortunately, businesses do not need to write fresh content all the time – old content can be repurposed to make the...

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How to avoid running out of blog post ideas

A problem facing many accountants and financial planners who have chosen to embark on an online marketing strategy is coming up with ideas to blog about on a regular basis. The ability to generate content consistently can be overwhelming, especially for those in the corporate world who also have to...