Firms who allow their websites to become outdated risk being penalised by search engines. Search engines aim to provide internet searchers with the best user experience possible. New technologies, social media and the rise of mobile device use has changed how internet users interact with the online landscape. Therefore, if...
The keywords chosen for your firm’s website are critical when trying to improve search engine ranking. Keywords are an important aspect of SEO. However, because they are a homogenous group, those in the accounting and finance industries face a particularly tough challenge when it comes to SEO. By offering similar...
SEO (search engine optimisation) is a methodology of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of search engines like Google. SEO strategies vary from what firms can do to their website (on-page SEO)...
Search engine optimisation (SEO) is a viable online marketing strategy that all firms should incorporate into their marketing. However, it is a type of online marketing that comes with many ‘black hat’ practices. ‘Black hat’ SEO refers to the use of disruptive SEO tactics and strategies that focus only on...
The growing importance of regularly sharing fresh content and new information online has pushed many firms into spending more time creating and publishing posts to their blogs in the hopes of improving their SEO ranking. However, what many firms don’t realise is there is more to online marketing than just...
There is no doubt that landing pages are valuable, but they are not always necessary. What is always necessary, however, is making sure that every page on your firm’s website functions as a landing page of its own. A good landing page has a valid purpose. Therefore, every page on...
Blogging is one of the best online marketing practices firms can use to improve their brand – but only if they do it right. Giving out free information reels in clients, which is why blogging is one of the best ways accountants can market their firm. A blog provides accountants...
Firms should never overlook the importance of a good headline. A good headline can ensure that the effort spent writing an article does not go to waste. It can also help search engines pick up a firm’s content in the weeks and months following the article being published. Good headlines...
In simple terms, search engine optimisation (SEO) is the umbrella term for all the methods accounting firms can use to ensure the visibility of their website on search engine results pages (SERPs). SEO plays a significant role in what accountants upload to their sites, and acquiring the right SEO skills...
Even though search engine optimisation (SEO) is a viable online marketing strategy, many firms continue to fail when it comes to their SEO campaigns. This is usually due to firms setting their expectations too high and expecting immediate results from their SEO efforts. Modern SEO is a powerful means of...
