Firms who allow their websites to become outdated risk being penalised by search engines. Search engines aim to provide internet searchers with the best user experience possible. New technologies, social media and the rise of mobile device use has changed how internet users interact with the online landscape.
Therefore, if a website is not kept up to date with user requirements, it is not considered to be user-friendly by search engines, which inadvertently lowers the page rank of the website. To increase opportunities for more traffic and exposure to their website, firms should consider the benefits associated with the elements of modern website design.
Online visitors will not stay on a site for very long if they can’t find what they are looking for. A website’s navigation should be easy to use and consistent across every page.
Publishing great content on a website can improve the reputation of a firm, and result increased visitors, sales and SEO benefits as well.
Web users have moved to using mobile devices to browse the internet. Making sure a website is mobile-friendly can avoid any losses in potential website traffic.
Social media integration
Incorporating social media into a website may allow a firm to reach and interact with potential clients in ways that a website simply does not offer.