With 94 per cent of Australians now using the Internet daily to search for information and compare prices prior to contacting an accounting firm, having a professional website has become a key necessity for today’s accountant.
Most accountants are accustomed to building their business through referrals. But in today’s market, that network can only take you so far.
As more consumers turn to the Internet to gauge a company’s legitimacy, a website now provides one of the first chances accountants have to make a good impression on potential clients.
However, accountants must have a professional-looking site if they want to be taken seriously. A well-designed site will project the image and professionalism of an accounting firm. But a website that is visually unappealing and hard to navigate around will lose the firm’s chance at making that good first impression.
Having an online presence has become an important part of an accountant’s business. Here are the top seven reasons why:
- It reaches potential and current clients
The emerging generation has never known life without a digital world of connection. Considering the rapid growth and popularity of social media and blogs, it is evident that without a credible web presence, accounting firms don’t exist for an expanding segment of their target market.
- A website communicates with clients 24/7
Even during times when your office or practice is closed, your website remains open to the public. Online viewers can get to know your firm and the services it offers through the information provided on your website at their convenience – no need to set up a meeting or interview.
- Improves firm marketing
Printed marketing material, such as business cards, newsletters and other stationery is static and often given to potential clients after a first impression has been made. A website is dynamic and can help firms make that good first impression on clients. It can also help reinforce the messages of a firm’s printed marketing material.
- Increases a firm’s brand awareness and recognition
Websites can reveal a personal side of a firm that prospective and current clients won’t usually see through standard marketing techniques.
- It expands your reach
People no longer have to travel to your office to access your services if you have a website. An accountant’s website provides access to the public from the comfort of their own space.
- Increases a firm’s online visibility
A well–built website can increase its visibility to search engines, like Google, which people use to find information online. A firm with strong online visibility, therefore, can drive more traffic to their website.
- Keeps firms ahead of the competition
With potential clients basing their decisions on the standard of a website, an engaging and usable site can help level out the competition between your firm and your competitors.