Constantly adding fresh contacts to your email marketing campaigns can seem burdensome, but updated email lists are essential in ensuring a successful campaign.
Without a strong email list all your marketing efforts can be lost. Here are five simple ways to attract new subscribers:
Leverage off social media
Promote your lead generators on all your social channels for optimum reach. Adding a call-to-action button to the top of your facebook business page, such as “sign up” is a good way to encourage people to subscribe.
Optimise your website for opt-ins
Consider including an email registration form on every main page of your website to encourage new clients to subscribe if they are interested in your products/services. Prospective subscribers will be more inclined to sign up if they can choose how frequently they would like to hear from you, ie. weekly, monthly or special offers only.
Stage an event
Hosting your own event such as a conference, meetup or topic talks are a great opportunity, not only to connect with clients but to collect registrations online using email addresses.
When sending out your email marketing campaign, be sure to include an “email to a friend” link and social sharing buttons. Ensure to include a subscribe button so you can gain new networks of followers who have been forwarded the email.
Blogging is a great way to build relationships with your clients and provide readers with a link to subscribe to your email campaigns. End blog posts with a call to action that encourages readers to sign up.