An SEO audit is a process of evaluating how ‘healthy’ a website is. It involves checking the website against a checklist and suggesting recommendations of what needs to be fixed and what needs to change so that the website’s performance in regards to SEO improves.
Performing a search engine optimisation audit of a website is quite important for many reasons. Firstly, it allows firms to identify problematic website areas that need improving. Secondly, good SEO audits keep a website up-to-date with the latest developments in search engine ranking, keeping them on top of the competition.
Firms can expect the following from an SEO audit:
- A description of the current state of the website, including a detailed analysis on how the website is performing in regards to search engine rankings, social media and any other information relating to the website’s current state.
- A recommended list of actions to improve the website.
- An internet marketing strategy designed to take advantage of all available sources of traffic and opportunities on the internet.
Regularly conducting SEO audits is important as things can change very quickly in the SEO landscape. What is working for your website today, may not be working in six months time. Performing regular SEO audits (at least twice a year) can ensure that a website stays up-to-date with the latest SEO developments.